With the rapid increase in technology, a lot has changed in the IT world. One of the major developments is the introduction of search engine optimization.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic ranking longer works with search engines but choosing the right keywords is still an important piece to the puzzle.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
I’ve personally worked as an intern to do SEO for different websites and I’ve loved doing it because it’s such a vast area that you get a lot to learn. Of course, it varies from person to person but learning SEO shouldn’t be learned only because it’s interesting but because it’s a necessity!
Every company, every business needs to do SEO for their websites, and during this time where everything is managed online and most of the people either have their websites for blogs or who own businesses. Adding to this, learning SEO also opens door to many online job opportunities!
I, from my experience and through my research will tell some tips and tricks for people who want to learn SEO.
- Improve existing content with missing subtopics
- Make your website faster by reviewing page elements, enable browser caching and reducing plugins.
- Send emails to everyone you link to
- Add internal links to new pages
- Do an annual content audit
- Repurpose blog posts as videos
- Respond to relevant HARO requests
- Monitor competing backlinks for underperforming content
- Fix pages with broken backlinks
- Convert images into backlinks
- Optimize for ‘definition’ featured snippets
- Embed your videos in relevant posts
- Make sure your site’s secure
- Make your content easier to read. Keep your sentences and paragraphs short to improve readability.
- Also focus on social media marketing! That plays a major role as they grab users attention the most!
- Keep a check in your raking and look for the websites above you and know what you’re lacking in!
As a matter of fact based on a recent study, it shows that 93% of online activities start with search engines. And how you rank for certain keywords will depend on your domain authority, which of course is affected by other SEO factors too. However, Google and other search engines like Yahoo and Bing continuously make changes to their algorithms to create a better search experience for their users. That’s why it’s important for small business owners and marketers to stay up-to-date on the latest in SEO tricks if they want to continue to rank higher on the search engines!
I hope these tips and tricks help you learn and do SEO better!
