Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and promote your brand. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements .Nowadays, many businesses use social media in different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement)
Basically social media is a huge platform and can enable people to build startups of their own but where to start? What to do to make your business successful? These questions are mainly asked. Now where to start? I will discuss some platforms and things to do:
Social Media Marketing Resources
Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, live videos, and Stories.
Hence, social media marketing is always changing too. Here are a few resources to get you started:
- Using Facebook and instagram for Social Media Marketing: these are casual, friendly environment requires an active social media marketing strategy. Start by creating a Business page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook/instagram experience. One thing is both fb and insta are a place people go to relax and chat with friends, so keep your tone light and friendly.
- Using Pinterest for Social Media Marketing: Pinterest is one of the fastest growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads. Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pin-boards.
- Using YouTube for Social Media Marketing: YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,”These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!
Now you know starting let’s move on next step as what to do? There are five main cores for establishing a successful business without which your foundation will be twisted. Those are listed and explained below:
- Know your goals: the first and main step towards marketing is to know your goals. What do you want to do? What are you good at? Know these basic things. Your goals should have to be specific. Without being specific your goals are way too vague and unclear Being more specific will help you identify your goal.
- Research: Once you know what to do, now think of how to achieve your goal. Without the proper research into your audience, without thoroughly knowing your target audience, you’re going to be throwing darts in dark. Research may take a lot of resources and at first might seem a bit overwhelming or maybe even frustrating. But it will save you from wasting efforts in future.
- Strategy: The third and most important step is to have a proper strategy.. Planning a strategy is like a road map that anyone on your team can read and understand where you’re starting and where you want to end. Following steps are to be must thought while designing a strategy
- How social media can help in your goals:. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers miracle in terms of language. Someone well said that:
“Content is fire, social media is gasoline”
- Publishing and starting-up: I recommend using Facebook or instagram because it has billions of users. Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers. Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile.
- Listening and engagement: As your business and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, or message you directly. People might even talk about your brand on social media without letting you know. If it’s a positive comment, you get a chance to surprise and delight them. Unless you are truly engaging with your audience, it’s likely not going to be worth the effort.
- Analysis of growth: Along the way, whether you are publishing content or engaging on social media, you will want to know how your social media marketing is performing. The social media platforms themselves provide a basic level of such information. A lot of factors go into deciding what you need to analyze and it’s not always about counting.
- Paid Social Media Marketing: We love paid social advertising because it’s a highly cost-effective way to expand your reach. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Marketing
“Marketing your presence on social media is as important as creating your presence”
